New baby, new body

Scars, Stretch Marks and Bio-Oil

Not many mums will come through pregnancy and birth without a few permanent reminders of the amazing journey their body has been on.

During pregnancy and especially after birth, a lot of the focus from an advice point of view is on the baby, not you. As a result, 60% of mums say they were simply not prepared for the skin and body changes they experienced.

Stretch marks

Whilst many skin conditions will start to calm as your hormones return to normal, some, most commonly stretch marks are here to stay. In fact stretch marks are top of the list of post-pregnancy body concerns for 43% of new mums.

Whilst there's not anything you can do to permanently remove them, they will fade over time from their current red appearance to a more delicate, and not so visible, silvery white colour. You can also help to improve their appearance by applying specialist skin care product.

One of the key things to remember is that stretch marks are extremely common so you're certainly not the only mum to have them.


If you've had a caesarean section delivery, your wound will still be healing for the first 6-8 weeks. Once you've had your stitches removed and the wound is fully healed you can begin to massage in a oil or cream to help maintain elasticity of the scar and improve its appearance over time.

Find out more about c-sections


Bio-Oil is a specialist skincare treatment oil that has been formulated to help improve the appearance of scars, stretch marks and uneven skin tone. Many mums use it during pregnancy to help reduce the number and severity of stretch marks they develop. However, it can also be used to help reduce the appearance of existing stretch marks too.

The Bio-Oil formulation combines some of the most important skincare ingredients, these include vitamin A and E with Calendula, Lavender, Rosemary and Chamomile oils. A special ingredient called PurCellin Oil™ dramatically lowers the viscosity (stickiness and density) of the formulation to create a "dry" oil which is non-greasy and easily absorbed into the skin.

For best results Bio-Oil should be applied twice daily for a minimum of 3 months.

Buy Bio-Oil

You can purchase Bio-Oil from Asda, Lloyds Pharmacy, Sainsbury's, Morrisons, Waitrose, Savers, Bodycare, SemiChem, Wilkinsons, and independent pharmacies nationwide supermarkets and pharmacies nationwide or buy now from

* All stats taken from survey of 793 mums carried out by on behalf of Bio-Oil, June 2013

" Overwhelming, tiring, stressful & yet somehow amazing at the same time "

Did you know?

Bio-Oil can also be used as a general moisturiser on the face and body.