In a recent survey by Bio-Oil, 40% of women claimed that their stretch marks were due to pregnancy. Formed on the abdomen and breasts during pregnancy, stretch marks can cause concerns for many women with one in seven feeling self-conscious about them.
Normally, the skin adapts to continuous movement of the body by expanding and contracting, however during pregnancy your skin can have insufficient time to adjust and this is when stretch marks form.
It's not always possible to completely prevent stretch marks occurring as there are many different factors that can increase your chances of getting them e.g. skin type, multiple births etc. However, you can take steps to help reduce the chance of developing them, in addition to reducing the size, number and severity of those that do appear. To help prevent pregnancy stretch marks the skin's elasticity needs to be maximised by keeping it well hydrated and supple at all times.