New baby, new body

Pregnancy stretch marks

In a recent survey by Bio-Oil, 40% of women claimed that their stretch marks were due to pregnancy. Formed on the abdomen and breasts during pregnancy, stretch marks can cause concerns for many women with one in seven feeling self-conscious about them.

Normally, the skin adapts to continuous movement of the body by expanding and contracting, however during pregnancy your skin can have insufficient time to adjust and this is when stretch marks form.

Stages of stretch marks

  1. Early stage stretch marks will appear pink in colour and may also be itchy. The skin immediately around the stretch marks may also look 'flattened' and 'thin'
  2. Gradually, the stretch mark will enlarge in length and width and become a reddish or purple colour
  3. Once the stretch marks have matured. They lose their reddish/purple colour. In the months after pregnancy, they will start to fade and become a white or silver colour. These will also seem slightly depressed and irregular in shape and length.


How to prevent pregnancy stretch marks

It's not always possible to completely prevent stretch marks occurring as there are many different factors that can increase your chances of getting them e.g. skin type, multiple births etc. However, you can take steps to help reduce the chance of developing them, in addition to reducing the size, number and severity of those that do appear. To help prevent pregnancy stretch marks the skin's elasticity needs to be maximised by keeping it well hydrated and supple at all times.

Video Diaries

Watch a short video featuring advice from mums about pregnancy body changes and stretch marks

Stretch Marks

8 in 10 mums have them, so what can you do?

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